from the Whiskey Advocate Blog http://www.whiskyadvocateblog.com/
http://www.whiskyadvocateblog.com/2012/ ... f-whiskey/
MARCH 21ST, 2012
JOHN HANSELL
They buy mature stocks from suppliers until their product matures. This is an alternative to selling “white whiskey” or experimenting with smaller barrels and other techniques to try and speed up the maturation process.
There are numerous examples of this over the past several years, such as High West and Templeton, and even companies who aren’t even making their own stuff yet, like Michter’s, Angel’s Envy, and WhistlePig.
I’m okay with this, as long as the brand owners are transparant about the source of the whiskey, because a lot of the whiskey they are putting out is pretty good stuff!
How do you feel about it?

