Riddle me this batman.
Here is an article about the fire in 96 that destroyed 7 Heaven Hill warehouses and the distillery.
http://en.wikipedia.org/wiki/Heaven_Hill
Wikipedia wrote:
On November 7th, 1996, Heaven Hill's production plant was almost completely destroyed by fire; the company's warehouses were destroyed, and over 90,000 gallons of alcohol lost. The company survived the next several years through the provision of production capacity by its fellow local bourbon labels, Brown-Forman and Jim Beam, until its purchase and adaptation of the new Heaven Hill Bernheim distillery in Louisville. While fermenting, mashing, and distilling occurs at the new distillery, aging, bottling, and shipping still occur in Bardstown.
http://www.fireworld.com/ifw_articles/whisky_river.php
Article wrote:
Heaven Hill, the nation's largest family-owned distillery, does not maintain a fire brigade at its facility. Makers of Evan Williams and Elijah Craig bourbon, Heaven Hill lost inventory amounted to 13.9 percent of its whisky holdings. The company owns the world's second largest inventory of bourbon.
Now here is the riddle, according to the second article, which states,"The company owns the world's second largest inventory of bourbon." What does a little, family owned company, whose brands all combined don't even come close to Jack Daniels, do with all that bourbon?
George Dickel was shut down from 1999 to 2003. How is it that they never missed a beat producing No.8 and No.12? Maybe Jack will help out his neighbor since he was the only other one that uses the charred maple filter?
http://www.wztv.com/cgi-bin/csNews.cgi? ... d=1805&op=
If my math is correct, 1999 + 8 = 2007. Will the No.8 leave the shelves for 4 years starting this year, let's wait and see. 1999 + 12 = 2011. Will the No.12 go away then for four years?
I have been at the loading dock of Jim Beam in Clermont, I only live 17 mile from there, and loaded up my truck with barrel heads and staves from broken barrels for fire wood, from at least 5 different distilleries. These were barrels that were scrapped because the staves were cracked from abuse, bungs ripped out opening the barrel, un reparable leakers in other word. All the barrels were emptied on the same day at the same place and bottling one brand, Jim Beam.
Read a little history about how the distilleries have helped each other out through hard times. Read about how the distillers, making whiskey for export, or medicinal reasons during prohibition helped each other out to get started up again.
There are a couple good books out there about the trade.
http://www.amazon.com/Evolution-Bourbon ... 1563114860
and
http://www.amazon.com/Bourbon-Straight- ... 86-8564152
Don't believe all that tourist hype about the "protected" yeast. I can take a tour of Maker's Mark and walk out with a sample of the stuff directly from the fermenter and probably Four Roses two. I definately could propogate it and have all I wanted from just a drop. They used to let you taste it if you wanted. It's all marketing.
Back 150 years ago maybe that was a thing. But then there were people who slept with their sour dough starters to keep the starters from freezing.
Advertising will give you a lot of glory and hype. Business is business.