Hundred dollar for a gallon of shine???

[Kareltje]

Of course no one of us is distilling for profit, but I saw the series "Moonshiners" on tv and although I do not know if it is serious, one thing puzzled me: the price of the shine. It was said a gallon of shine could be sold for $ 100!
That is about EUR 25 for 1 litre! Last week I made a chickenfeed for EUR 5 per litre of 40 %ABV.

This makes me wonder about two things:
1) Do shiners indeed sell their product for 5 times the costs? Even if we assume half of their efforts go wrong, it is 2,5 times the costs.
2) Are consumers really prepared to pay more for shine then they have to pay for legal booze?

Of course no one of you is in the trade himself, but maybe you have heard a thing or two.