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From Wikipedia:

Fernet-Branca [ferˈnɛt ˈbraŋka] is a brand of ''amaro'', or bitter herbal liqueur. Bernandino Branca invented the Fernet-Branca bitter in Milan, Italy, in 1845. The brand soon thereafter gained popularity, leading to the founding of the Fratelli Branca Distillery.

Fernet-Branca is often consumed neat as a digestif, typically served in a cordial glass, or as a mixing component (usually supportive and not as the primary ingredient) in cocktails such as the "Toronto", the "Fanciulli", and the more prolific "Hanky Panky".

The beverage was originally promoted for its health benefits including as a remedy for “overeating, flatulence, hangovers, gas pains, (and) lifting yourself off the floor when you’ve mixed oysters and bananas.”

Fernet-Branca has enjoyed a recent growth in popularity in the United States particularly due to an increase in the interest in and mixing/serving of "vintage" cocktails.

In Argentina and Uruguay, "Fernet con Coca" — Fernet-Branca with Coca-Cola — is a popular refreshment