On a related ( sort of) note.
The state I live in just recently had a frivolous lawsuit against a local company from a MAJOR energy drink player, who also dabbles in the liquor and beer industry. You could say that they were a monster sized company...
Anyway, they brought up injunctions against them and nearly shut them down. My reply to them was to write them and say that I would be willing to propose a bill mandating that all energy drinks be placed under lawful control due to higher than normal amounts of caffiene in them. Precedent was made for malt liquor. This would give my state a nice boost and cut down on the incidents of kids being jacked up in public. Im not sure if it was that letter or not, but they quickly dropped the suit. Im still considering the idea. Nobody that young needs that amount of stimulant.
My point? Rigid control of the entire chain is what the manufacturers strive for. With a little careful digging, you can find an unbroken, but unspoken, chain of food and beverage companies that ween their people off one product and then onto the next. Seemingly unrelated companies using familiar and similar branding techniques and campaigns. This tight control is jealously garded and hammered by any who make their living off it.
Once you are into the the distilled section of this chain, the control is nothing short of rampant, especially from the government side due to their amazing taxes on the product. No matter how much the medical and legal sides press, this will not change unless another prohibition comes. Their is just TOO much money being generated by it. But that comes at a price: Any who infringe on it will get slapped pretty hard. Its no secret that no one here uses their own name and is very vague about where they come from.
Case in point: We had a local bar that served college kids and they prefered to use 80 proof Vodka. They got a shipment in one time and it was 100, but the distrib gave it to them for the same price. They then opened it and broke it down to 80 and replaced in 80 proof bottles.
They lost their whole bar...and their houses. But they didnt go to jail.
It was about the money and control all along.
When Money is involved, the stakes go quite high. Alcohol is a tremndous money maker.
Be careful.
SB
EDIT: Sorry, I got interrupted about 12 times trying to write this. if it makes sense, great. If not. Dont worry.
